On Feb. 8 two-time Grammy-winning artist, producer, and DJ David Guetta will be performing at the Whittemore Center as a part of NV Concepts Mass EDMC’s “Winter White Tour.”
Although the event was announced in mid-December, tickets have not sold out yet.
“It is not rare that this concert is not sold out at this point,” said Carrie Barron, event coordinator for the Whittemore Center Arena. “This concert is part of the Winter White Tour [and] our ticket sales are very consistent with the other venues on the tour. We are continuing to sell tickets each day and expect to have a strong walk up the night of the show.”
Over 3,300 tickets have been sold so far. Both floor and arena bowl tickets are still available, however the floor is expected to sell out, as capacity is 3,000 guests. The ticket prices range from $35.00-$65.00 each.
The price of tickets was a factor for some students.
“I almost said no because it was a bit expensive,” said sophomore Andrew Felicetti. “All my friends are going though so I think it will be a good time.”
Tickets went on sale just before students left for break.
“I am going because my roommate and I were able to buy tickets together and got a cheaper price by doing so,” said sophomore Jessica Constant. “He’s not my favorite but I think it will be fun.”
“The student ticket sales for this show have been quite strong,” Barron said. “We had the opportunity to book this show in mid-December. We were able to get the show on sale right before the students left for the winter break. We had about a month here on campus while the show was on sale but the campus was very quiet. Once the students returned last Monday ticket sales started to increase significantly each day, which is what we anticipated. Although the timing of the on-sale was not ideal we did not want to miss the opportunity to bring this event here to UNH.”
Promoters who utilize the Whittemore Center promote their event with their own marketing strategies.
“NV Concepts is doing a significant amount of marketing both on the grassroots level locally as well in the greater Boston area,” Barron said. “Both NV Concepts and the Whittemore Center are working together to continue to market this event to both the students of UNH as well as the general public.”
A major source of marketing is social media.
“Events will rely heavily on our social media pages as we have a fan base of primarily UNH students which is great,” Barron said. “When we booked the Avicii concert in November we had a very short amount of time to sell tickets. We relied very heavily on our social media pages as a way to connect with the students and promote the event which worked out very well.”
The event is expected to be a positive experience for UNH students and community members.
“I have higher expectations for the concert now that I have paid $65,” Felicetti said.
“We expect the crowd to be very similar to that of the recent Avicii show in November,” Barron said. “This show is truly going to be a night that nobody wants to miss,” Barron said. “I know the students were really impressed with NV Concepts and the recent Avicii show. This show will set the bar very high for future events here at the Whitt.”