ShareThisBoston, MA (PRWEB) February 05, 2012
Sally drew extended applause from attendees with her description of what an interior designer looks for in a show room and how a show room can build loyalty with interior designers.They are as follows.
The key points an interior designer looks for in carpet or furniture show room are:
1. Beauty – It should be consistent with the product you sell.
2. Ease of seeing product.
3. Personable staff.
4. Up to date computer database to see all the show room’s inventory.
5. Efficient – Respond quickly to emails, phone calls, etc., showing respect for a designer’s time.
6. Clearly define your market and expertise.
A carpet or furniture show room can build the brand loyalty of an interior designer by doing the following.
1. Deliver on the point made above.
2. Be available, but not pushy..
3. Recognize that designers need to use other vendors.
4. Have events that make designers feel comfortable in your showroom.
5. Get to know the designer’s work and their style. Even their work style.
The International Design Guild is the only luxury flooring alliance in the United States offering exclusive products, superior buying power, robust operational tools and compelling marketing services to its members. The goal of the 2012 Summit was to elevate the Guild’s showrooms above their competitors and help them stand out in the luxury market.
Founded in 1996, Wilson Kelsey Design’s services span initial design concepts and consultations through project completion for new construction, renovations or home decor. A recent recipient of the Builder Association of Greater Boston’s 2011 Silver Prism Award in the Best Interior Design Living Area category, Wilson Kelsey Design is an award winning residential interior design firm serving upscale clients in the greater Boston area and beyond. Clients value principals Sally Wilson and John Kelsey for their creativity and competency, their ability to read, understand and anticipate a client’s functional/emotional news and esthetic vision and their fastidious attention to detail, regardless of scope or budget.
Contact information:
Phone: 978-741-4234
website: http://www.wilsonkelseydesign.com
blog: http://blog.wilsonkelseydesign.com
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