Newton Home Care Company HouseWorks Announces Two New Team Members, Expansion …

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    Newton, MA — HouseWorks, a private Newton-based home care company dedicated to helping seniors live independently, today announced Karla Jaramillo as Vice President of Finance and Administration and Debra Baldwin as Vice President of Customer Experience at its Newton office.

    In her new role as vice president of finance and administration, Jaramillo will oversee and optimize HouseWorks’ financial and administrative operations.  Jaramillo was previously Manager of Accounting and Financial Reporting at Canaccord Genuity Inc; prior to that she was Team Leader/Senior Accountant at Plymouth Rock Company Group, both in Boston. An East Boston resident, Jaramillo holds a Bachelor of Science in accountancy from Bentley College and an Executive M.B.A. from Suffolk University.

    As vice president of customer experience, Nahant resident Baldwin will continue HouseWorks’ unique entrepreneurial approach to service delivery and work to exceed client expectations. Baldwin was previously director of client relations at Bright Horizons.  Prior to that she was Vice President of Client Relations at ChildrenFirst Inc., where she developed new services based on client feedback. She has also held positions at Work/Family Directions and Mass Eldercare. Baldwin holds an MBA, MSW and a certificate in gerontology from Boston College, as well as a Bachelor of Arts in Spanish and sociology from the University of Maine, Orono.

    “Private home care is in growth mode, and HouseWorks’ innovative and entrepreneurial approach to service delivery is in high demand,” said Andrea Cohen, CEO, HouseWorks.  “As an industry leader, HouseWorks anticipates its clients’ needs and acts accordingly. With the additions to our Newton team, we can serve more clients and provide innovative solutions to the complex problems families constantly face.”

    Founded in 1998, HouseWorks was one of the nation’s first private-pay in-home care businesses. In 2008, the company opened its Bethesda office. Today, HouseWorks serves more than 300 clients per week.

    About HouseWorks

    Based in Newton, Massachusetts and Bethesda, Maryland, HouseWorks is a private-pay in-home care company dedicated to helping seniors live independently. Known for flexibility, reliability and responsiveness, HouseWorks operates with an innovative, customer-driven approach to service delivery that returns a sense of control to adult children and their parents. Under the leadership of CEO and Co-Founder Andrea Cohen, a former at-large delegate to the White House Conference on Aging, HouseWorks has become the largest private single-site provider in the nation.

    HouseWorks has been named one of the Top Women-Led Businesses in Massachusetts by The Center for Women’s Leadership at Babson College and The Commonwealth Institute, and has been awarded the Greater Boston Chamber of Commerce Pinnacle Award for Achievement in Entrepreneurship, Annual Stevie Award for Women in Business, and the Greater Boston Chamber of Commerce Business Excellence Award. The Boston Business Journal named HouseWorks one of its 2011 Pacesetters, and Ernst Young named Andrea Cohen an Entrepreneur Of The Year 2011 finalist. HouseWorks is also on the 2011 Inc. 5000 list of growth-minded entrepreneurs. Most recently, Andrea Cohen has been appointed Board Chair of the National Family Caregivers Association. For more information, visit www.house-works.com or www.facebook.com/houseworks.homecare.

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