BOSTON, Mar 09, 2012 (BUSINESS WIRE) —
The
Boston Globe will introduce a newly-redesigned Boston
Globe Magazine on Sunday, March 11. The magazine features additional
pages, a new cover treatment and fresh content.
“Our new look visually connects us to other members of the Globe family.
We’re also excited to introduce a number of new columns, which we think
will capture the interest of a wide variety of readers,” said Susanne
Althoff, editor of the Boston Globe Magazine. “Readers will also still
find the beloved features they expect to see, like Miss Conduct and the
crossword.”
The new column, “Your Week Ahead,” will highlight significant happenings
for the coming seven days in the arts, business, politics and sports.
The new “Soundtrack” column by staff writer Scott Helman will profile a
distinctive sound in Greater Boston — think the noisy orchestras
generated by the MBTA or our favorite sports teams. Audio for each sound
will also be featured online at bostonglobe.com/magazine.
In “Out and About,” photos from various events and nightlife around town
will be featured, including reader-submitted photos. Readers can share
their photos by emailing outandabout@globe.com.
And “One-Liners” will showcase a local comedian’s joke or a witty Tweet
or Facebook post from a well-known Bostonian.
Finally, the popular “Coupling” column is expanding under a new name:
“Connections.” “Connections” will cover not only romantic relationships,
but also friendships and family interactions.
The Magazine, now closer in size to a typical newsstand magazine, also
features creative new advertising positions, including gatefolds — a
foldout ad with more space for innovative design.
“This fresh and updated redesign of the Globe Magazine provides more
opportunities for our advertisers to engage with readers, through new
high-impact ad positions, more pages and more editorial content to
capture their relevant audiences,” says Lisa DeSisto, chief advertising
officer of the Boston Globe and general manager of Boston.com.
The new editorial features of the magazine are also available online at
www.bostonglobe.com/magazine ,
along with additional available multimedia content including video and
photo galleries.
About The Boston Globe:
The Boston Globe is wholly owned by the New York Times Company
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, a leading global, multimedia news and information company with
2011 revenues of $2.3 billion, that includes The New York Times, the
International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com,
About.com
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
and entertainment.
SOURCE: The Boston Globe
The Boston Globe
Diane McNulty, 617-929-3339
diane.mcnulty@globe.com
Copyright Business Wire 2012
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