Ads and signage will be prevalent at Fenway Park during the 2012-2013 baseball season and at various events held at the park. Both sides of the deal have issued statements regarding the partnership:
“As a life-long fan of the Boston Red Sox, I couldn’t be more proud to partner with such an iconic brand and organization. Cross Insurance has been a force in northern New England for decades and now as we continue to expand our presence in the Greater Boston area, there is no better way to solidify that presence than by creating what we know will be a valuable relationship with the Boston Red Sox.” — Brent Ross, Executive Vice President of Cross Insurance
“We are proud to be partnering with Cross Insurance, a family-owned business with deep roots in New England. We look forward to working with them during a milestone year as we celebrate Fenway Park’s 100th anniversary this season.” — Sam Kennedy, Red Sox EVP/COO
photo via wallyg on Flickr