Hub-based billboard company RSA Media has donated $2 million worth of outdoor billboard space to The Greater Boston Food Bank as part of a collaborative effort to fight hunger in Greater Boston.
The billboard locations include Interstate 93 in Braintree, one mile from Gillette Stadium, on the Southeast Expressway in Dorchester and in the North End on the Rose Kennedy Greenway.
The Greater Boston Food Bank is currently in the process of producing new materials to display on the RSA billboards.
As part of the arrangement, RSA Media will operate a billboard on Greater Boston Food Bank property at 70 South Bay Avenue in Boston.
A “considerable” portion of the revenue generated by the billboard will go back to the Greater Boston Food Bank to be invested in their efforts to end hunger in Eastern Massachusetts.