As part of Gillette’s Global ‘Get Started’ campaign, the company had been gearing Bostonian’s up for the big event through a series of smaller projections throughout the city on well-known buildings.
The event itself used multiple projectors to display the video images of swimmer Ryan Lochte and sprinter Tyson Gay in action on massive screens of particulate water vapor, sprayed into the air above the surface of the Boston Harbor.
The men’s grooming brand’s video can be seen below: