A local online provider of healthy meals is hungry for “total world domination” after netting its first major investment of $1 million, which will go toward increasing staff and expanding the business beyond Greater Boston.
“We’ve touched a nerve,” said Emily Green, CEO of Smart Lunches, which partners with schools, camps and day-care centers to offer nutritious midday meals and snacks for kids.
The funding from Hub-based Data Point Capital — a venture capital fund headed by Smart Lunches owner and chairman Scott Savitz, who founded Shoebuy.com — and other investors, including the Kraft Group’s Jonathan Kraft, complements “jumping” monthly revenues, said Green.
“We are hoping to start in western Massachusetts later this fall. Some schools are very interested in the Northampton, Amherst area,” she said. “We’ll definitely move into other cities later this year or early next.”
The private company, which currently employs a dozen people, also collaborates with caterers and food providers that work off a Smart Lunches menu, with entrees including “Veggie Mac and Cheese” and “Porcupine Sliders.”
Founded in summer 2011, Smart Lunches expects to deliver meals to between 60 and 80 schools by the end of the year, Green said.