Converse Announces New Global Headquarters in the City of Boston

Today, Converse Inc., a subsidiary of NIKE, Inc., announced plans
to relocate its world headquarters to Boston, Massachusetts in April
2015. The move to downtown Boston follows an extensive search for a new
company headquarters in the greater Boston metropolitan area. The new
office space will be developed as part of the revitalized Lovejoy Wharf
project led by – Related Companies and The Beal Companies – adjacent to
the North End area of the city. The investment supports Converse’s
long-term business growth and commitment to the Commonwealth of
Massachusetts. The announcement was made at the Parkman House where
Mayor Thomas M. Menino was joined by Jim Calhoun, President CEO of
Converse, Jennifer McCool, Senior Vice President of Related Companies
and Peter Spellios, Senior Vice President of The Beal Companies.

“Converse was founded a few miles outside of Boston more than 100 years
ago and we are honored to be part of this thriving business community
and the city’s well known cultural hub of innovation and creativity,”
said Jim Calhoun, President and CEO of Converse. “We are thrilled to
establish our new home in Boston and look forward to growing with the
city in the years to come.”

“They say that wearing Converse makes a statement about a person. Well,
I want to say that Converse moving its world headquarters to Boston
makes a statement about our city,” Mayor Menino said. “Converse and
Boston are a perfect marriage. Two venerable and classic brands that are
also constantly evolving. The move to Lovejoy Wharf will revitalize this
historic northern gateway, while giving Converse access to a young,
talented urban workforce.”

Converse has signed a long-term lease with co-developers Related
Companies and Boston-based Beal Companies for commercial space in 160
North Washington Street in downtown Boston. The site, a waterfront
parcel within Boston’s North Station area, sits between the Leonard P.
Zakim Bridge and the Washington Street-Charlestown Bridge will be
completely renovated for Converse, the current dilapidated wharf will be
demolished and replaced with approximately three-quarters of an acre of
new publicly-accessible waterfront open space, and a new two-story
pavilion building will be constructed and occupied by Converse.

Jeff Blau, CEO of Related Companies said, “As the co-developers of The
Clarendon, One Back Bay and most recently 100 Arlington Street, we have
long been bullish on the future of the City of Boston under Mayor
Menino’s leadership. We are pleased that Converse has chosen Lovejoy
Wharf for its new world headquarters and to be partnering with the
Boston Redevelopment Authority and The Beal Companies to transform the
site and open up the waterfront to the public for the very first time.
Together, we will create a dynamic office location with vibrant retail
and grand public spaces and reestablish Lovejoy Wharf as a gateway
location to the City of Boston.”

“We are proud that a first class company like Converse is making a first
class city like Boston its new home. Thanks to the unparalleled
leadership of Mayor Menino the City of Boston continues to distinguish
itself as the premier place to live and work,” said Peter Spellios,
a Senior Vice President of The Beal Companies.

Converse has hired architect, Jennifer Carpenter, to design and
transform the more than 186,000 square foot space into a workplace that
will foster the creativity and expression true to the essence of the
brand. Carpenter has collaborated with Converse to create its retail
spaces and other Converse projects throughout the U.S.

As part of its new headquarters, Converse will open its second Converse
Rubber Tracks, a state-of-the-art music studio dedicated to providing
emerging artists with the opportunity to record. Converse Rubber Tracks
first launched in Brooklyn, New York in July 2011 and has since become a
hub for artists to cultivate their craft and facilitate self-expression.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned
subsidiary of NIKE,
Inc. Established in 1908, the Converse brand has built a reputation
as “America’s Original Sports Company”™ and has been associated with a
rich heritage of legendary shoes such as the Chuck Taylor® All Star®
shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse
offers a diverse portfolio including men’s, women’s and children’s
footwear, apparel and accessories. Converse product is sold globally by
retailers in over 160 countries and through 74 company-owned retail
locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Related Companies

Related Companies is one of the most prominent privately-owned real
estate firm in the United States. Formed 40 years ago, Related is a
fully-integrated, highly diversified industry leader with experience in
virtually every aspect of development, acquisitions, management,
finance, marketing and sales. Headquartered in New York City, Related
has offices and major developments in Boston, Chicago, Los Angeles, San
Francisco, South Florida, Abu Dhabi, Sao Paulo and Shanghai and an
existing portfolio of real estate assets, valued at over $15 billion,
made up of best-in-class mixed-use, residential, retail, office, trade
show and affordable properties. For more information about Related
Companies please visit www.related.com.

About The Beal Companies

Established in Boston in 1888, The Beal Companies is one of the oldest
and most respected real estate investment and development firms in the
country. Beal invests in real estate on its own behalf, and on behalf of
institutional and individual partners. Beal has restored many of
Boston’s most iconic historic buildings, from the Grain Exchange
Building and Custom House Tower in the Financial District to the Park
Square Building in the Back Bay. At the same time, Beal was the first
real estate company to develop incubator biotech space in the greater
Boston area, opening the door to the state’s wildly successful life
sciences and health care industries. For more information, visit Beal on
the web at www.bealco.com.

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