ENGLEWOOD, Colo.–()–DISH (NASDAQ: DISH) invites people nationwide to learn how to “Talk
Boston” – or as a Boston native might say, “Tack Bahstin.” The company
today launched a campaign reminding Americans to take advantage of
DISH’s iPad 2 offer available this summer.
“After nearly a decade in New England, I’m proud to be Bostonian. But
the accent was a little tough for me to understand. Learning how to talk
Boston with DISH has made me more comfortable than ever before at the
place I call home”
“The Boston dialect incorporates one of America’s most distinct and
beloved accents, and is a trademark of the Boston Guys, the stars of our
Hopper commercials,” said James Moorhead, DISH’s senior vice president
and chief marketing officer. “TalkBoston.com
features interactive games and lesson videos that make learning Boston
as a second language fun.”
TalkBoston.com has several Boston-English interactive features including:
-
Boston-English Vocabulary Resource: Pronounced by DISH’s Boston Guys,
Boston-English translations of common vocabulary words, such as “awfa”
(“offer”), “bahgan”
(“bargain”), and “fadaze”
(“for days”). -
Talk
Boston Test: Players race against the clock or friends to decipher
dozens of words spelled in Boston English. -
Talk
Boston Tweet Translator: First-of-its-kind translator which
automatically turns tweets into Boston English. -
“Boston as a Second Language” Class Videos: Led by a native Bostonian
instructor fluent in Boston English: Kahkeez,
Hoppa,
Escalayta
vs. Stayas, are a few videos of the series that follows students
as they learn the nuances of the Boston accent.
In addition to the TalkBoston.com website, the campaign includes a
collection of social videos with notable Boston celebrities making
appearances, including current New England Patriot Vince
Wilfork.
“After nearly a decade in New England, I’m proud to be Bostonian. But
the accent was a little tough for me to understand. Learning how to talk
Boston with DISH has made me more comfortable than ever before at the
place I call home,” said Wilfork.
TALK BOSTON CAMPAIGN SUPPORTS DISH’S “AWFA”
The Talk Boston campaign is designed to entertain current and
prospective DISH customers and remind America about DISH’s iPad 2 offer
currently available.
New DISH subscribers are given the choice of an iPad 2 instead of first
year programming discounts when they sign up for the Hopper Whole-Home
HD DVR and a qualified programming package. Using the iPad, new
customers will benefit from a comprehensive TV anywhere experience (DISH
Anywhere™) driven by the industry-leading Hopper entertainment platform.
The promotion runs through Sept. 18, 2013.
About DISH
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH
Network L.L.C., provides approximately 14.092 million satellite TV
customers, as of March 31, 2013, with the highest quality programming
and technology with the most choices at the best value, including HD
Free for Life®. Subscribers enjoy the largest high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation’s subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.