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Award-winning, independent agency Primacy
(formerly Acsys Interactive) announced today it has expanded into a new
office in the greater Boston region. Though the company has had a
presence in the area for several years, Primacy made the strategic
decision to lay down deeper roots and expand its Boston-based team due
to a number recent client wins in the region and increased demand for
its full-breadth of services that go beyond purely digital, including
branding, marketing, technology, and media buying. Primacy is actively
hiring several positions in Boston, including roles of art director,
IA/UX designer and copywriter.
“Formalizing our presence in the Boston market marks an important
milestone in delivering on our long term vision,” said Stan Valencis,
president, Primacy. “We’re expanding not just geographically but also in
how we meet our clients’ ever-changing needs. With the creative prowess
coming out of our Boston office and across the company, we now offer a
whole new depth and breadth of capabilities that build on our core
competencies in digital.”
Primacy’s Boston team currently consists of cross-departmental talent,
all of whom work seamlessly and collaboratively with those in the
Farmington, Conn. and New York City offices. The office is led by
marketing and digital strategy veteran and Primacy Senior Vice President
and Managing Director Jeff Johnson and Creative Director Kieran McCabe.
Existing clients that will be serviced primarily out of the new office
include Tufts Medical Center, Partners HealthCare, Emmanuel College,
ChildObesity180, Regis University and Gonzaga University. The office is
located in Somerville, Mass.’ Davis Square area, a burgeoning hub for
creative organizations.
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