Still, according to Shira Springer in The Globe, the best example of the yin/yang approach to selling celebrity homes can be found in Gloucester, where acting legend Greta Garbo once had a seaside retreat: “The reclusive movie star once made a seven-bedroom, seven-bathroom Bauhaus-style oceanfront estate her ‘summer hideaway,’ according to its Gibson Sotheby’s International Realty listing. The Garbo connection gives the property an air of mystery, a touch of bygone glamor. Her history with the house makes for a unique narrative during showings, but it doesn’t overwhelm.”
Of course, there’s also the approach taken by attorney Alan Dershowitz, who sold his Cambridge house last August for $3,400,000: “Dershowitz didn’t mind that would-be buyers knew it was his house. At the start of the process, he told Barry: ‘I don’t have anything to hide. People know I live here. Let’s not try to call it something that it’s not.'” That, and let’s chop the price tag a lot.
· How Do You Sell Celebrity Homes? [Globe]
· Here’s the Sales Price for Tom Brady’s Back Bay Penthouse [Curbed Boston]
· Alan Dershowitz Lops Six Figures Off Cambridge Manse [Curbed Boston]
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