Attracting Youth to Culture

Besides the history, the colleges, the water and the seasons, rich arts and culture also make Greater Boston a greater place to live.

They’re also big businesses, adding, by some studies, over $1 billion to the local economy every year.

The heads of three New England organizations discuss how investment in the arts can lead to many happy returns, both culturally and economically.

Executive Director Catherine Peterson of ArtsBoston, Managing Director Michael Maso of the Huntington Theatre Company and Executive Director Beverly Morgan-Welch of the Museum of African American History join Peter Howe on CEO Corner.

If you run a major arts or cultural organization, what would you do to attract young people? Peterson, Maso and Morgan-Welch give their answers in this segment.

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