Time Hotels brings the taste of Boston to Fujairah


O’Learys …now open in Fujairah Mall

Time Hotels brings the taste of Boston to Fujairah

FUJAIRAH, 1 days
ago

UAE-based Time Hotels Management plans to launch its first non-hotel product, O’Learys, a sports-themed restaurant located in Fujairah Mall in the UAE emirate.

O’Learys was founded by Jonas Reinholdsson, a Swedish restaurateur who worked on the island of Nantucket south of Boston, Massachusetts (US) in the mid 1980’s. He was inspired by the Bostonian restaurants where people came to watch games and to share the passion of sports. The food, the service, the interior design and the sports-theme created an atmosphere Reinholdsson brought with him back to Sweden where he founded the first O’Learys in 1988 in Gothenburg.

The current tally of O’Learys’ restaurants now numbers 100 outlets in 10 countries spread across Asia, Europe and now the Middle East, with a 2014 global turnover of €163 million ($179.4 million).

Since 2004 O’Learys has been a well-known concept in travel locations, and also has an outlet situated in Abu Dhabi Airport.

Scheduled to open in the fourth quarter of the year, the 275-sq m, 163-cover restaurant will also be linked to an indoor karting area and laser shooting gallery covering some 2,240-sq-m, making it a suitable venue for dining families as well as sports fans. 

A broadly appealing menu of classic burgers, signature buffalo wings, cheesy quesadillas, ribs, nachos and desserts will be complemented by an extensive collection of non-alcoholic cocktails and soft beverages.

The L-shaped restaurant features a collection of seating arrangements including classic banquettes and round tables, ‘shoeshiner’ rows, counter seats and a lounge area with a choice of prime television monitor views or overlooking the karting track.

The interior design is based on a rich combination of deep green, burgundy red and dark brown colours used across the floor coverings, wall finishes and plush furnishings, which include custom-made seating. Walls are covered with a wide selection of sporting and Boston-themed memorabilia, 47-inch television monitors line the venue with cosy lighting used to create an intimate yet inclusive ambience.

“The Middle East is a prime target market for O’Learys, and with a proven concept and multi-segment consumer appeal, we have selected Fujairah Mall for our first outlet,” said Mohammad Awadalla, CEO, TIME Hotels Management.

“We see further opportunities to place O’Learys in key high traffic, high value locations across the UAE,” he added. – TradeArabia News Service

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