Dating app usage spikes during snowstorms

That makes sense—lots of people search for winter girlfriends or boyfriends, a fact Hinge’s data corroborates. Through a survey of more than 1,000 of their active monthly users, the company found that women are 15 percent more likely to want a relationship in the winter than during any other season. The male population’s desire to lock someone down, however, only increases in the winter by five percent.

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