Branding Boston Tech: How About Just ‘The Red Line?’
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Branding is not a new topic for the Boston tech community. We all know Route 128 is no longer where the energy is, we've exhaustively debated the merits of 'Boston' vs. 'Cambridge.' And yet no single moniker that I know of has emerged to reflect the shifting urbanization of Greater Boston's tech and startup communities.
Jay Batson, co-founder of Acquia among other things, had a great post on Friday about the need to reflect this shift in how we talk about the tech ecosystem. He writes:
This shift in the Boston tech scene is so significant that I think we (the Boston tech community) should Continue reading >>>