Once again I am inspired by the people I read and follow and this time it was Christopher Spenn, a fellow Bostonian (although I have yet to meet him in person – gotta make it happen!). He wrote a post on putting yourself in your customer’s shoes and talked about how one-sided we were in our approach and that we really don’t know what the impact is of the decisions we make unless we put ourselves in that situation. Spot on!It made me think of an exercise I did earlier on in my career and would like to re-initiate and I encourage each of you marketers to do the same.Put yourself in your sales Continue reading >>>

Email Print Comments By Gordon EdesESPNBoston.comArchive Edes On Wakefield RetirementVIDEO PLAYLIST Edes On Wakefield RetirementEdes On Wakefield RetirementWake Says GoodbyeWake Says GoodbyeFriday's Red Sox ReportFriday's Red Sox ReportBill Nack: Red Sox EssayBill Nack: Red Sox Essay FORT MYERS, Fla. -- What do you do on an 80-degree day in Florida when you're the only one wearing a dark suit fit for a funeral to a retirement announcement you never wanted to make?If you're Tim Wakefield, first, of course, you fight back the tears. Then you laugh over a golf story whose punch line involves Continue reading >>>

Massachusetts has a bill proposing incentives for game developers in the works since last year, but nothing has come of it.That could change if developers could make commitments to job creation."When you talk about tax incentives, that's less revenue that you're receiving," said Lt. Governor Timothy Murray. "I think any kind of incentive would have to be linked to hard commitments from the private sector."This news, reported by The Improper Bostonian, comes after former Boston Red Socks player Curt Schilling moved his development team, 38 Studios, creators of Kingdoms of Amalur, to neighboring Continue reading >>>

Boston Red Sox starter Tim Wakefield pitches against the Tampa Bay Rays on Sept. 18, 2011. He finished with 186 career wins with the Sox. (AP) Red Sox knuckleballer Tim Wakefield is retiring. Friday evening, the beloved pitcher will make a formal announcement from spring training in Florida. Red Sox fans, including commentator Jeremy Bernfeld, say the Sox are losing a class act. Growing up in Boston, there were always a few constants. The sun rises in the East, you’ll hit traffic on 93, and Tim Wakefield pitches for the Sox. But now, only two of those are still true. Wakefield Continue reading >>>

Massachusetts Lt. Gov. Wants Game Tax Credits Posted by Adam Larck on 02.17.2012 Wants to make it part of job creation. Massachusetts has nearly 1,300 jobs in the games industry. However, Lieutenant Governor Timothy Murray wants to secure more jobs in the industry for the state. The Improper Bostonian has a story about how the state has no game incentives currently for developers, but gives big cuts to the movie industry. "It's ironic," Irrational Games' director of product development Tim Gerritsen said. "If you look at it, where do you want to put your money? Continue reading >>>